EVENT MARKETING STRATEGY

COLLEGE OPEN HOUSE STRATEGY

A main initiative for a college is attracting people to attend an open house so that they can have a meaningful in-person interaction that can turn into an application and ultimately enrollment. This is an example strategy I created and executed that led to the highest attended Open House in the college's history.

NOVA PUP BOOKS

In April 2019, I published a children's book and used social media to help me get the word out.

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Challenge: build a social presence for a brand new hyper local children's book series.

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Solution: Customized content to fit the playful personality of Nova Pup while still capturing the local essence of Itasca in the social media launch of the Nova Pup Books series.

FOOD AND BEVERAGE

Throughout my time working at a local casino, I grew tired of promoting the same message over and over again...what's your lucky number, here's another hot new game, spend your money here.

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We had a talented food and beverage team that I was able to tap into for authentic content.

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EDUCATION

My time working for a local college allowed me to construct digital strategies to recruit students. This meant creating meaningful content with a purpose.

MOCK WORK

Explore sample content that I have developed.