ABOUT ME

I’m a Digital Credibility Strategist who helps brands take control of the narrative before a bad review does it for them.

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I’ve learned that reputation management is rarely about the tech—it’s about the people. I’ve seen firsthand how reaching out to a frustrated customer just to hear them out can turn a negative reviewer into a brand advocate who actually fixes their own rating.

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But remember: you aren't just responding for that one person. The public is watching. Every response is a signal to your future leads that you’re human, approachable, and authentic. How you handle a critique often speaks louder than a hundred 5-star reviews.

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Success in this space comes down to timing and temperature. I believe in "Review Shielding"—getting a pulse check from your customers at the height of their experience and catching negative feedback privately before it ever becomes a public review. By asking for feedback at the right moment, you have the chance to provide private resolutions.​

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With over a decade of experience leading communication strategies, I believe in the art of building trust through real voices. I don’t just monitor reviews—I build the systems that bridge the gap between automated protection and genuine connection.

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Connect with me on LinkedIn.​

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